A clear and effective introduction to media writing Writing for the Mass Media offers clear writing, simple organization, abundant exercises, and precise examples that give students information about media writing and opportunities to develop their skills as professional writers. Points for Consideration and Discussion Websites Exercises Chapter 2.With a focus on a converged style of media writing, and converting that style into real work, this ninth edition maintains its classic and effective text/workbook format while staying ahead of the curve and preparing students for their future careers. Basic Tools of Writing Words, Words, Words Grammar Sentences Parts of Speech Common Grammar Problems Punctuation Spelling Writing with Clarity Sidebar 2.1: Glossary of Grammar Terms Sidebar 2.2: Spelling Rules Points for Consideration and Discussion Websites Exercises Chapter 3.Interactive videos provide students with the opportunity to watch and evaluate sample speeches. Basic News Writing The Inverted Pyramid Developing the Story Characteristics of News Stories Headlines Summaries News Writing in the Near Future Points for Consideration and Discussion Websites Exercises Chapter 6.Tags: Ralph Waldo Emerson A Collection Of Critical EssaysResearch Paper ComputersJane Austen Society Of North America EssaySpeech Helpers DiagramType Of Essay OrganizationBakery And Coffee Shop Business PlanLiterature Review On Performance ManagementResearch Papers On HomelessnessH1n1 Essay Writing50 Successful Harvard Application Essays
Offering clear writing, simple organization, abundant exercises, and precise examples, this book provides readers information about media writing and opportunities to develop their skills as professional writers.
Using a text-w Now in its Seventh Edition, Writing for the Mass Media remains one of the clearest and most effective introductions to media writing on the market.
This successful text offers a simple organization, clear writing, abundant exercises, and precise examples that give students the information about media writing and the opportunity to develop their skills as professional writers.
Using a workbook-style format, it introduces and explains the major forms of media writing: inverted pyramid for print and Web, dramatic unity for broadcast, copy platforms for advertising, and the various writing structures required for public relations.
New exercises found in many of the chapters, including those involving grammar and style, allow students to put content into practice.
An updated Companion Website ( and Instructor's Manual, with additional material for lectures and discussion, as well as some additional exercise material, provide supplementary material for users."Writing for the Mass Media" also covers all major areas of media, including the Internet.In addition, its basic and practical approach makes this text an excellent book for any introductory writing course.New to the Sixth Edition A completely rewritten chapter on writing for the Web uses innovative exercises to develop writing skills, accounts for many of the structures and demands of the web environment, and helps students navigate in this medium.Many new examples of good writing are featured in the text, against which students are encouraged to model their own writing.My Communication Lab is an integral part of the Stovall program. Style and the Stylebook Accuracy Clarity Brevity Journalistic Conventions Journalistic Style Stylebooks The Associated Press Stylebook Language Sensitivity The Changing Language Sidebar 3.1: Tips on AP Style: Abbreviations Sidebar 3.2: Tips on AP Style: Capitalization Sidebar 3.3: Tips on AP Style: Numbers Sidebar 3.4: Tips on AP Style: Punctuation Sidebar 3.5: Tips on AP Style: Names and Titles Sidebar 3.6: Tips on AP Style: Time Points for Consideration and Discussion Websites Exercises Chapter 4.Media Share allows students to post speeches and share them with classmates and instructors. Writing in the Media Environment Audience The News Culture Accuracy Verification and Attribution Information, Not Opinion Simplicity Clarity, Coherence and Context Deadlines Elements of News Reporting Skepticism Ethical Behavior Hardware and Software Conclusion Sidebar 4.1: Interviewing Tips Sidebar 4.2: Writing by Example Points for Consideration and Discussion Websites Exercises Chapter 5. Getting a Job in the Mass Media II) Detailed Table of Contents Chapter 1. Basic Techniques Writing for the Mass Media The Changing Media Environment And Finally …Getting a Job in the Mass Media Personal Attributes Building An Audience Social Networks Get Started Sidebar 13.1 Join Up Points for Consideration and Discussion Websites Appendix A Copy-Editing Symbols Appendix B Grammar and Diagnostic Exams Appendix C Problem Words and Phrases Appendix D Advertising Copy Sheets Glossary Index “What impresses me most is how the author relates to the subject matter, the instructor, and the student all at once.Before coming to Tennessee, he was a visiting professor of mass communication at Emory and Henry College in Emory, Virginia. from the University of Tennessee and is a former reporter and editor for several newspapers, including the Chicago Tribune. Writing for the Web Characteristics of the web Journalism Expanded and Accelerated News Websites Blogging (Web Logs) Social Media Mobile Journalism Reporting for the Web Writing for the Web The Future Points for Consideration and Discussion Websites Exercises Chapter 8.From 1978 to 2003 he taught journalism at the University of Alabama. Stovall has more than five years of public relations experience. Writing for Broadcast Journalism Sound as a Reporting Tool Writing to Be Heard Techniques and Conventions Story Structure Writing the Audio/Video News Story Recording Audio Writing the Audio/Video News Story Editing Audio Ethics of Editing Audio Television News Selection of News Telling the Story with Video Shooting the Video Editing Video Broadcast Copy Preparation Putting Together a Newscast The Extended Interview, the Documentary and the Web Conclusion Points for Consideration and Discussion Websites Exercises Chapter 9.