Most people won’t have a “favorite” case study, or even be able to remember one at all.
Before you sit down to create your magnum opus, it’s important to realize that case studies aren’t that important to your audience.
Yes, we want to create a useful, helpful resource for prospective customers, but let’s be real – nobody’s winning a Pulitzer for a case study, and it won’t be going viral on social media, no matter how well-written it is.
Case studies are little more than tools to be used by either self-motivated prospects researching your company, or by sales professionals as tools to help convince prospects to convert – nothing more.
So, ready to write a case study that will leave your audience wanting more? Marketers love using the word “storytelling” to describe their collateral.
Essay On English As A World Language And Its Future - Write Case Study Report
Everything is a story, if marketers are to be believed.We don’t have unreasonable expectations about our case studies, and we know that both our sales teams and prospects find them useful.Last year, one of our Product Marketing Managers asked me to write a case study for a client that rehabilitates badly behaved and aggressive dogs.My first thought was whether there were any similarities between training difficult dogs and getting to grips with Ad Words as a new advertiser.This thought became the basis for the entire case study.Well, just as any good story has a beginning, middle, and end, so too do the best case studies.Here at Word Stream, we typically structure our case studies in a similar way every time.This begs the question – why create marketing case studies at all?The answer is because they’re Now that we’re clear on what a marketing case study is (and isn’t), as well as why you should be producing them, let’s talk about how to actually write a case study worth reading.However, the storytelling label most definitely does (or should) apply to case studies, because stories are exactly what case studies are.Case studies are self-contained stories about how a real customer overcame their problems using your products or services.