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While the SWOT matrix does have a place in the world of business communications, it’s not necessarily the best way to present your competitive landscape.
If your business plan includes some supporting data in the form of charts and tables, use a two-column layout to juxtapose text with its corresponding data.
Keeping these tips in mind will ensure that your business plan design feels clean and professional and doesn’t distract from your content.
These data are easily summarized in a histogram, with bars that represent age group distribution.
If your business has already been operating for some time, investors will expect a detailed report of revenues and expenses.
Consider these five reasons why you should create a business plan.
First, a business plan can serve as a guide through your company's life cycle, from startup to growth to succession planning.
Some lenders require a formal plan before extending a loan or line of credit.
Investors also want to see how you map out your strategy and goals.
The way Uber breaks down their market with a simple donut chart makes their biggest segment (a key takeaway) really stand out, while the subtler differences between the smaller segments are still evident.
Another part of analyzing market potential is about identifying and understanding target customers.