Vodafone Research Papers

Vodafone Research Papers-17
As a result, Vodafone India has been excluded from Group figures for all periods up to 31 August 2018 and the results of Vodafone Idea have been included in all Group figures for all periods thereafter, unless otherwise stated.Financial results: Statutory performance measures Following the adoption of IFRS 15 "Revenue from Contracts with Customers" on 1 April 2018, the Group's statutory results for the six months ended 30 September 2018 are on an IFRS 15 basis, whereas the statutory results for the six months ended 30 September 2017 are, as previously reported, on an IAS 18 basis.This aspect encourages us to dig into which factors need to be considered to reach the zenith.

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DOI: Abstract The competition in global marketplaces is progressively increasing due to a large number of local players that form the telecom industry.

For this reason, it is essential for companies to establish a strong brand image to maintain its position in the market.

“Io T is on the cusp of mass adoption but to make that jump into the mainstream, we need a fresh look at how these devices are implemented,” said Nick Ford, technology evangelist at Mendix.

“All too often, Io T devices are not set up to deliver the best results.

With the example of Vodafone, the research concentrates on the intricacies of the relationship between brand image and online marketing strategies in order to enhance brand image internationally, in the context of the global telecom sector.

For this purpose, two detailed online surveys were conducted to gather opinion about the effects of online marketing strategies on brand image.

Their implementation stops short of connecting them to purpose built applications that can unlock their true value.

The good news is that most organisations don’t lack ideas here – employees and teams just don’t have the right support to bring their ideas to life.” One of the issues which companies might be facing is a direct result of one of the benefits.

As part of our effort to improve returns, we are creating a virtual internal tower company across our European operations, and we are reviewing the best strategic and financial direction for these assets.

Our focus on organic growth along with the strategic and financial benefits of the proposed acquisition of Liberty Global's assets give confidence in the Group's ability to grow free cash flow, which underpins our dividend." CHIEF EXECUTIVE'S STATEMENT Financial review of the half year On 20 March 2017 we announced an agreement to merge Vodafone India with Idea Cellular ('Idea') in India, which completed on 31 August 2018.


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