Very Simple Business Plan

Very Simple Business Plan-49
We have one location—a 7,000 square-foot brick & mortar facility located in a suburban shopping center conveniently close to the downtown area. We sell the assurance to small business people that their business will not suffer any information technology disasters or critical downtimes.

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We make sure that our clients have what they need to run their businesses at peak performance levels, with maximum efficiency and reliability.

Since many of our information applications are mission-critical, we give our clients the confidence that we'll be there when they need us.

We will not be able to compete in any effective way with the chains using boxes or products as appliances.

We need to offer a real alliance that feels personal.

We make sure that our clients have what they need in order to run their businesses at peak performance levels, with maximum efficiency and reliability.

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AMT is a 10-year-old computer reseller with sales of million per year, declining margins, and market pressure.

For years, we have supported both Windows and Macintosh technology for CPUs, although we've switched vendors many times for the Windows (and previously DOS) lines.

We are also supporting Novell, Banyon, and Microsoft networking, Xbase database software, and Claris application products.

It has a good reputation, excellent people, and a steady position in the local market, but has been having difficulty maintaining healthy financials.

AMT is a privately-held C corporation owned in majority by its founder and president, Ralph Jones.

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