Will you benefit by going there, and will the school benefit by having you in their student body? You can say nice things you like about it, but focus on yourself more than the school.-Don't complete the essay without saying anything significant about yourself.-Don't be generic or vague.
Don't talk about rankings or about how much your parents wanted you to apply.
If you're a legacy it's fine to say so, but go out of your way to make attending that school your own goal and decision and no one else's.
Thanks a lot by the way."I love money, and I want to make a lot of it.
And as you know, Wharton, along with Harvard, Princeton, Yale, and Stanford, is a super-target for investment banking firms.
Make sure you ask questions specific to your major, the activities you hope to be involved in, or other unique programs/characteristics that draw you to the school so that the conversation gives you plenty of ammo for the essay. If not possible, explore it on Google Earth just to get a different flavor for what its like there.
Look up reviews of professors, food, housing, transportation, local businesses, etc.If you've done all of this and you're happy with it, you'll probably be the best essay your AO reads that day. In conclusion, never begin a conclusion with ‘in conclusion,.All you need to do is circle back to your main point and synthesize your thesis. Should I add any details about my background that sparked my interest in business and Penn? Should I also mention professors of classes that I want to take?Try to make your whole app look like it would fit right in with all the views you've compiled of what that school is like.Think about what the theme or arc of your application is and make sure it fits here too.Show how the school/major will help you achieve what you really love and want in life.1. (Note that they look for this in every essay.) They want to see depth of thought, intellectual vitality, engagement, leadership, individuality, creativity, etc. Do actually want to go here or did someone else make you apply? Do you have goals, dreams, and a vision for your future?Do you have what it takes to be successful at that school? Are you treating them as a backup or safety option? Are you a good fit for their school and culture (and vice versa)? -Don't spend the majority of the essay just gushing about how great the school is.Don't namedrop a prof just to namedrop a prof though because that tends to be pretty transparent.Once you have all of this, go back and look through your application.As far as resources go, I always recommend starting with the school's website. From there you can Google specific questions you have, check out forums specific to the school (on Reddit, CC, Facebook, or elsewhere), and check your network to see if anyone you know went there. If not, find a couple people on Linked In or Facebook who go/went there and send them a brief message saying you're considering their school and you'd love to get their take on it.People love to talk about their college so most people will oblige you.