Additional trends include caps on agency commissions by many of the larger airlines, increases in adventure travel, and reduction of profit margins. There are large national chains, small home-based businesses, consolidators on the Internet, etc.
Membership numbers in some of the travel-related associations give some indication of the number of participants in this market.
Further, the Woodville adventure travel market is growing at least 12% annually and there are no providers who specialize solely in adventure travel in the greater Woodville area.
ATI is poised to take advantage of this growth and lack of competition with an experienced staff, excellent location, and effective management and marketing.
Adventure Travel International (ATI) will begin operations this year and provide adventure and sport/travel packages to people in the Pacific Northwest, specifically the greater Woodville area.
An opportunity for ATI's success exists because the national tourism and travel industry is growing at 4%, and adventure travel at 10% annually.ATI has established relationships with providers of travel-related products and services.Two major airlines have been selected as our primary ticket providers in part because they do not cap the agent's profit on tickets.One notable trend in the travel industry is increased deregulation.Deregulation has increased the need for differentiation and has, in many cases, lowered the prices of airfare and other travel-related services.The American Society of Travel Agents (ASTA) reports 25,000 members in 135 countries, most of whom are small businesses.ATI has approximately 30 immediate competitors in the greater Woodville area, including two agencies that are branches of national travel agency chains.Discount airfare brokers have taken advantage of the Internet by offering tickets online at discounted rates. Computerized Reservation Systems have increased the speed and efficiency of the agency-to-customer transaction.They have also increased the start-up costs for travel agencies who wish to be competitive.This allows us to capture the 10% margin on ticket sales that was for many years the industry standard.Market research has enabled us to identify and establish working relationships with service providers around the world.