The Tipping Point By Malcolm Gladwell Essay

The Tipping Point By Malcolm Gladwell Essay-31
But…It doesn’t matter how many influencers you get to vouch for your idea, or how many testimonials you can collect for the front page of your book – if your book is bad, it’ll never reach the masses. It answers the question: “Is your idea memorable enough to make people take action?”The concept of stickiness was first put to a proper scientific test by the creators of Sesame Street in the late 1960s.Even though this is the last lesson, it’s really the first point.

But…It doesn’t matter how many influencers you get to vouch for your idea, or how many testimonials you can collect for the front page of your book – if your book is bad, it’ll never reach the masses. It answers the question: “Is your idea memorable enough to make people take action?”The concept of stickiness was first put to a proper scientific test by the creators of Sesame Street in the late 1960s.

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The 17 year old blogger who’s desperately hoping for a viral hit, the 47 year old hobby writer with lots of connections, who wants to learn how to use them better, and anyone who has an idea worth spreading.

magazine, has been studying and writing about the nature of trends for years.

Just make something so great, one person who sees it can’t live without sharing it.

Then, and only then, should you start caring about the tipping point.

I originally “bumped into him” through his first TED talk about spaghetti sauce.

Similar to Barry Schwartz’s Paradox of Choice, Gladwell reveals interesting findings about happiness and choice, and how the two are related (or not).Pareto’s Law is once again at play here, where roughly 20% of the “carriers” cause 80% of the infections with an idea.Gladwell specifically points out three kinds of people that turn ideas into epidemics: If you want your idea to go viral, getting it in the hands of a few of these key players is crucial to hit critical mass.Malcolm Gladwell is your friendly, Canadian journalist next door.Much more than that, he’s taken a massive interest in science over the years, and you might know him from a variety of his great talks, books, and ideas.There was a definite moment though, in February 2012, when all of a sudden, the entire world seemed to need an account.It’s in this exact moment that Instagram’s user growth curve shoots up meteorically and it becomes the fastest growing social network of all time.is his debut book, and it was a massive hit – not least due to the value it created for businesses and marketers, who now had the first sketch of a blueprint on how to promote their ideas better.Here are the 3 lessons from the book that will help you spread your own ideas: Katniss said it pretty clearly: “Fire is catching.”So are ideas.He writes about why crime dropped dramatically in New York City in the mid-1990s, and describes how an unknown novelist ended up as a best-selling author.He deconstructs why teenage smoking is so out of control, despite the general public's full knowledge of its ill effects.

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