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B2B (business-to-business) white papers are often used to generate sales leads, establish thought leadership, make a business case, or inform and persuade prospective customers, channel partners, journalists, analysts, or investors.White papers are considered to be a form of content marketing or inbound marketing; in other words, sponsored content available on the web with or without registration, intended to raise the visibility of the sponsor in search engine results and thus build web traffic.
In fact, this element of the marketing mix was not visible until the late nineties! Secondly the company was conservative and media shy for many years.
The reason the hotel towered above the rest was because of the amazing attention to detail that was paid by it’s founder Jamshetji Tata.
Right from the beginning, the Taj stood for class and comfort.
It was a place where the viceroys of the Empire arrived and departed amidst scenes of splendour. In fact, it soon became one of the wonders of the Orient.
The "provision of policy information through the use of white and green papers can help to create an awareness of policy issues among parliamentarians and the public and to encourage an exchange of information and analysis.
They can also serve as educational techniques." White papers are a way the government can present policy preferences before it introduces legislation.
Publishing a white paper tests public opinion on controversial policy issues and helps the government gauge its probable impact.
By contrast, green papers, which are issued much more frequently, are more open-ended.
A white paper is an authoritative report or guide that informs readers concisely about a complex issue and presents the issuing body's philosophy on the matter.
It is meant to help readers understand an issue, solve a problem, or make a decision.