In order to research this social group, digital ethnography is required, since the members of the group mainly operate and communicate online.
The sphere in which the fandom operates will be our main source of information.
And (2) gives insight in a social structure of the group: she can be seen as a master (Becker, 1963).
In addition, we received information from the fanpage Taylor Swift to gain more inside information about the fandom.
The main data consists of our online observations of Swifties on different platform.
In short, we will use the information of individual fans as well as information from fan sites or fanbases.
She was, an instant success, with her first album reaching 39.000 sales in just one week.
It didn’t take her very long to become a strong force in today’s pop culture.