Yes, and here’s why: 1- It misses the point: You should be presenting how you will run the business, not showing off what you know.
2- It screams “Beginner”: It’s a useful learning tool, which is the problem.
By taking the time to put together a formal SWOT analysis, you can see the whole picture of your business.
From there, you can discover ways to improve or eliminate your company's weaknesses and capitalize on its strengths.
Adding it into your plan is like wearing a t-shirt saying “Trainee”.
It’s like counting your steps while auditioning for a dance role.It’s like showing up to a Tour De France with training wheels on your bike. Investors might sympathize with you and some might let it pass, but they will put their money with someone solid.3- It’s redundant: You are already doing it in your business plan anyway.While the business owner should certainly be involved in creating a SWOT analysis, it is often helpful to include other team members in the process.Ask for input from a variety of team members and openly discuss any contributions made.For example, you will end up saying “we will have great customer service” but won’t have any figures to back that up. Spend your time and energy on something that adds value instead.At the same time, you will be saving the investors’ time.Here is a business plan template if you are in the process of building a plan for your company or department.To run a successful business, you should regularly analyze your processes to ensure you are operating as efficiently as possible.Plus the name is catchy and cool because it sounds like SWAT.But sticking a SWOT analysis into your business plan will hurt you more than help you.