Surrogate Advertising Essays

Surrogate Advertising Essays-39
Also trying to find out whether the surrogate advertisements make some impact throughout the market.Only some advertisements make the customers to try the product.

Also trying to find out whether the surrogate advertisements make some impact throughout the market.Only some advertisements make the customers to try the product.

While everyone should be free to drink and smoke whatever they want, it certainly isn’t in the best interest of the society to allow the promotion of these products and persuade the non indulging people of the society to take up a habit.

The idea of surrogate advertising defeats the very purpose of banning such advertisements.

In a way, this is just marvelously brilliant and genius. As such, the motivation of these firms look even more suspect when they advertise products that do not even exist.

It was all going well and good for the corporations until 2002 when in June of that year the Information and Broadcast Ministry of India banned about 14 advertisements of surrogate products of alcohol brands.

As a result of this, the ads became more and more innovative so as to circumvent over the fact that they are indirectly promoting alcohol.

Other ways to still maintain the brand image in public eye was to sponsor sports tournaments, award ceremonies, modeling contests etc.

An estimate by National Crime Records Bureau in 2013 suggested that one Indian dies every 96 minutes due to alcohol consumption.

On the other hand every year one million people die due to tobacco consumption in India.

Customers mainly remind the surrogate advertisements because on the medium, it is represented through different media’s.

The entire study points out the area of improvements, while doing the surrogate advertisements.


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