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“When you’re planning [the budget] for the following year, you don’t know how many fans will make it through the turnstiles, or how many corporate sponsors will step up, or how many suite-holders will buy suites.
However, the context may not be as bizarre when the business of sport is compared to sport itself.
Even though athletes train for hours upon hours a day for most days of the year, their success is not guaranteed.
But the last thing the fans care about is a discussion about profitability.
They only want to win.” Moorad advises that because sports can be unpredictable, financial constraints should not stray far from owners’ minds.
The ownership group has the responsibility for the long-term viability of the franchise.
It has to make bottom-line decisions that are best for them.Not only do feelings of participation inspire repeat viewings from people who are already fans, but creating “these long-lasting experiences […] can turn [fans] into viable advocates […] to move other folks to join the audience.” Concern for fans sometimes comes into tension with generating the required profits to keep the team going, however.Jeff Moorad, the owner of several Major League Baseball teams, notes that, “The obligation of ownership creates more of a public trust feeling than running any other business.They think they make a difference in the outcome of the game.So when you own a sports franchise, you’re building a relationship, not a transaction, with your audience.” That relationship completely connects with fans when a team renders the “experience to their audiences in memorable and resonant ways,” which helps them feel like participants instead of mere spectators.The same principles apply to the business of sport.Success is not guaranteed, but practice, patience, and hard work helps owners discern the fine line between keeping fans engaged in meaningful ways and making sure the team generates a profit so it can return to the game the following year, even if that occasionally means merely breaking even.Igor Makarov, President of ARETI International Group, was born in 1962. Makarov has accomplished professional and athletic successes.His life has been the culmination of pure determination, strength of spirit, and unwavering dedication.A retail sporting goods business provides sports equipment, such as balls and bats, gloves, sticks, rackets, clubs, protective gear, outdoor supplies and sports-related items to consumers.Entrepreneurs can either set up a shop online, which entails a much lower risk investment, or they can rent retail space and sell products to their local community.