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Though small in size such business activities cover almost any area of business via manufacturing, mining, wholesaling, retailing service and the like.
The firm has also strengthened its brand position in the beauty and cosmetics products, which makes them successful in their industry.
Weakness of Boots is in terms of its competitors is that they have tuff competition with the grocery retailers of UK who are selling the same products in differential price and with heavy promotional activities (Mc Donald, 2010).
The organization also suffers from the global slump and has more competitive pressure from its competitors.
The main weakness of Boots is that they face intense competitive pressure from its competitors and these can be overcome by the firm by offering the products at some low prices in comparison to its competitor’s products.
Producing business objectives and plans for Boots: Leading objectives of Boots is to focus on the looks of the people and help them to look better and through this they also wants that their customers to feel best by using their products.
The firm also wants to accomplish its objectives by delivering best services in the sector of health and beauty products.
Company is adequately meeting the needs and demands of the customers through variety of products in health and beauty sector.
The firm is very much conscious towards its customers as they are the heart of their business and thus, they should offer the products and services according to the needs and desires of their potential consumers (Ireland, Hitt and Hoskisson, 2008).
This current report comprises of detail study about both the companies.
Strengths and Weakness within Boots: Concerning towards the strengths of Boots, company is one of the leading retailer in the industry of health and beauty products.