Service Industry Business Plan

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______________________________________________________________ ______________________________________________________________ ______________________________________________________________ ______________________________________________________________ MARKETING When you have decided what business you're in, you have made your first marketing decision.

Now you are ready for other important considerations.

As his suburb grew, appliance stores emerged and cut heavily into his sales.

However, there was an increased call for quality repair work. Riley reconsidered his situation, he decided that he was in the repair business.

Successful marketing starts with the owner-manager. You have to know your service and the needs of your customers.

The narrative and work blocks that follow are designed to help you work out a marketing plan for your firm.

When picking a site for your business, consider the nature of your service.

If you pick up and deliver, you will want a site where the travel time will be low.

To profit in business, you need to consider the following questions, among others: What business am I in? Third, a plan can be a communications tool when you need to orient sales personnel, suppliers and others to your operations and goals. It can give you practice in thinking about competitive conditions, promotional opportunities and situations that seem advantageous to your business.

The alternative is drifting into any old port in a storm.


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