Samsung Case Study Marketing

Samsung Case Study Marketing-30
Its employees observe people's lives to give give them options that meet their varying cultural and regional needs.This case study offers a rare insight into how Samsung localises its products for the many markets it serves around the world, with 10 examples from different regions.

Its employees observe people's lives to give give them options that meet their varying cultural and regional needs.This case study offers a rare insight into how Samsung localises its products for the many markets it serves around the world, with 10 examples from different regions.

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Brand: Samsung | Sector: Consumer Electronics | Country: Global | Objective: brand awareness, consideration and purchase | At IFA 2013, Europe’s largest consumer electronics show, Samsung outlined its strategy to becoming the number one home appliance brand by 2015, highlighting its year-on-year 14% growth in digital appliances.

One of the secrets of this success is the extensive research that goes into understanding how people approach and use technology.

• Duracool Refrigerators – These specially insulated refrigerators keep food fresh for eight hours in the event of a power cut.

Turkey | Samsung Top Mounted Refrigerator RT55 • The local taste for fresh vegetables led Samsung to reduce the size of freezer compartments by 21% and made the fridges narrower to better fit the space available in Turkish homes.

China and Korea | Q9000 Air Conditioner • With the growing desire for minimalist product design in evidence, Samsung developed a sleek, ultra-slim standing air-conditioner perfect for design conscious customers.

ICMR HOME | Case Studies Collection To download Samsung's Marketing Strategy in India case study (Case Code: MKTG089) click on the button below, and select the case from the list of available cases: Marketing Case Studies Mini Cases on Marketing Management Micro Cases Studies on Marketing View Detailed Pricing Info How To Order This Case Business Case Studies Case Studies by Area Case Studies by Industry Case Studies by Company --This case study was compiled from published sources, and is intended to be used as a basis for class discussion.It is not intended to illustrate either effective or ineffective handling of a management situation. The case examines the marketing strategy of Samsung in India.It provides a detailed account of Samsung's marketing strategies to garner more market share.Samsung ships millions of products every day to customers around the world.With a worldwide customer base, but to be successful, the electronics giant does not subscribe to a one size fits all philosophy.Any agency or media owner can submit case studies to our team and these 13 are the strongest we have received, with the most recent case studies at the top of this page.If you're interested in more digital marketing case studies then review our complete case study library.The character for luck “福” was also embossed on the rear of monitors.Korea | Samsung Kimchi Refrigerator M9000 • Koreans have kimchi, a fermented vegetable delicacy, with almost every meal, so Samsung developed a bespoke refrigerator that keeps the air-flow and temperature just right for the perfect kimchi.From here, employees talk to the best thinkers and designers in the world to generate, build and refine ideas that will deliver the greatest innovation opportunity.Finally, the teams formulate a business strategy and create the product concept.

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