People are likely to associate any piece of clothing with luxury and beauty if fashion tells them to, according to Barthes.Barthes’ most renowned work is an essay titled “The Death of the Author” (1967) in which he presents his famous literary theory.Roland Gerard Barthes was an influential French philosopher and literary critic, who explored social theory, anthropology and semiotics, the science of symbols, and studied their impact on society.
He strongly opposes the incorporation of an author’s background, education, caste, ethnicity, religion, nationality and gender while interpreting his literary works.
Barthes was of the view that a writer and his work are separate entities, and so they must not be related when his work is critically examined.
Barthes started his philosophical journey with reactive ideas to the phenomenon of existentialism.
In his book Writing Degree Zero (1953), he expresses his thoughts by saying that by sticking to a certain style and convention of writing, authors often lose their original form which leads to lack of creativity and unoriginality.
Their biographies have no more relevance to what they write than do those of scientists.
In ‘The Death of the Author’, Barthes argues that writing destroys every voice and point of origin.In his book The Fashion System, Barthes shows how various signs and symbols can be twisted and reinterpreted in different ways.He explains how any word can be associated with glamour and idealistic meaning in the field of fashion.Keeping in mind the author’s biasness and religious and political leanings while examining his texts might seem an easier way to understand his works, but in reality it is a flawed system which can potentially limit the readers’ understanding.In his book S/Z (1970), Barthes expresses his opinion on what constitutes an ideal text.His critical approach to literature greatly contributed to the development of semiotics, structuralism and post-structuralism.His philosophy is not restricted to these schools of thought; in fact, it has affected various modes of communication, such as photography, music, and even computers.One notable point of controversy is Barthes’s proclamation of the ‘death of the author’.This ‘death’ is directed, not at the idea of writing, but at the specifically French image of the as a creative genius expressing an inner vision.However, Barthes denied being a literary critic, because he did not assess and provide verdicts on works.Instead, he interpreted their semiotic significance. Barthes’s structuralist style of literary analysis has influenced cultural studies, to the chagrin of adherents of traditional literary approaches.