Research Strategy Paper Gen 200

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Elance-o Desk is headquartered in Mountain View, California, with offices in San Francisco, California, and Oslo, Norway.

About Millennial Branding Millennial Branding is a Gen Y research and management consulting firm based in New York, NY.

Additional comparisons indicated the following: We also compared the time of day each generation enjoys content, and our results revealed that most of the younger respondents – more than 40 percent of Gen Xers and Millennials – consume content in the evening.

MOUNTAIN VIEW, CA — October 29, 2014 — Elance-o Desk, the world’s largest online workplace, and Millennial Branding, a Gen Y consulting firm, today announced results of a new study, “The 2015 Millennial Majority Workforce.” Findings reveal that millennials are the generation considered best at key skills businesses require to remain agile and innovative.

The majority (53%) of hiring managers report difficulty finding and retaining millennial talent, more than three times the number who say it is “easy.” The study also found that 58% of millennials expect to stay in their jobs fewer than three years. In order to fill their job openings, hiring managers are prioritizing hard skills over personality.

This contrasts with previous generations, with Gen X (born between 1965 – 1981) leaving a company in 5 years on average and Baby Boomers (born between 1945 – 1964) leaving in 7 years on average2. 55% say they focus more on hard skills when hiring, versus only 21% who say they focus more on attitude or personality.Nearly seven out of ten (68%) hiring managers say millennials have skills prior generations do not, and more than eight out of ten (82%) hiring managers feel that millennials are technologically adept.In addition, 60% of hiring managers agree that millennials are quick learners.These millennials cited flexibility, the ability to choose what they work on and control of their own destiny as top reasons why they would choose to freelance.“Hiring managers express the unflattering belief that millennials are more narcissistic than the previous generation.As focus on skills increases, companies are adopting new hiring methods.41% of hiring managers plan to hire more freelancers in the next five years.As ambassadors to millennials, we want to give our generation a voice, support their careers, and connect them with brands that understand their needs.About Dan Schawbel Dan Schawbel is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm.For a deep dive of our research, view the full whitepaper here. Here are three key takeaways from our research: All three generations agree on content length, with the sweet spot for each being 300 words.Further analysis revealed the following: Another thing every generation can agree on? Our results revealed that the top four content types – blog articles, images, comments, and e Books – are exactly the same for Baby Boomers, Gen Xers, and Millennials.


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