The paper considered how to develop a strategy and operational framework that would build a CRM on the foundation of existing DM techniques and KM approach to meet the business challenges.
Based on this research, a customized, integrated framework, to match the needs of business was designed.
The meaning of EDM is not clear for researchers to employ EDM approaches because EDM is closely tied to the research field of Learning Analytics (LA).
Learning analytics is the measurement, collection, analysis, and reporting of data about learners and their contexts, for purposes of understanding and optimizing learning and the environments in which it occurs.(International Conference on Learning Analytics and Knowledge et al.
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Research Papers On Data Mining 2011 Statistics Coursework Pocket Money
KM focuses on managing knowledge within the organization and a CRM focuses on gaining analytical information from the customer data.
Both KM and a CRM help in the decision making process and understanding. Hence, this paper explains the importance of data mining tools and techniques to uncover knowledge by the integration between KM and a CRM.
The International Educational Data Mining Society, which hosts the International Conference on Educational Data Mining and publishes the Journal of Educational Data Mining, offers this definition of EDM:“Educational Data Mining is an emerging discipline, concerned with developing methods for exploring the unique and increasingly large-scale data obtained from educational settings, and uses those methods to better understand students and the settings in which they learn” (International Educational Data Mining Society, 2011).
According to the International Educational Data Mining Society (2011), information in any learning context is often comprised of multiple hierarchical levels, which cannot be determined in advance but must be verified by properties found in the data.