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As an added note, the introduction is usually written in present tense.
Readers use such academic titles to select articles and to get a quick sense of what an article is about.
Academic titles can state the research question, summarize the thesis or purpose, or be written as a two-part title with a colon.
If you are writing a literary research paper, you would want to use the methodologies scholars use to examine texts and place the author and the literary piece into its literary and historical context.
If you are writing a business management research paper, you would want to use the methodologies that place your discussion in the context of business and economics.
Not only does the scale of small and big businesses differ but small businesses also suffer from what the article calls “resource poverty.” This is a problem and opportunity that requires an entirely different approach to marketing.
Where large ad budgets are not necessary or feasible, where expensive ad production squanders limited capital, where every marketing dollar must do the work of two dollars, if not five dollars or even ten, where a person’s company, capital, and material well-being are all on the line—that is, where guerrilla marketing can save the day and secure the bottom line (Levinson, 1984, p. In this example, the first sentence gives us the general academic conversation that this article will join.
For the formal or primary academic research assignment, where you will take your place in the scholarly conversation, consider an organizational pattern typically used for primary academic research.
This organization consists of these sections—introduction, methods, results, discussion, and conclusions and recommendations.
The research paper flows from the general to the specific and back to the general in its organization.
The introduction uses a general-to-specific movement in its organization, establishing the thesis and setting the context for the conversation.