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The core of the essay is about: given your past experiences and future aspirations, why are you seeking a Purdue MBA?What is that you desire to do in long-term (and short-term) that can't be accomplished without an MBA.
The reason being that each and every student's and alum's right or wrong behavior reflects directly on the school and the university.
Therefore, when you get admitted to a top b-school, you are required to sign your school's honor code with regards to academic and professional integrity.
The question on Integrity is different and probably unique in its open honesty.
One or two more essays in the same vein would have made this an excellent essay pack.
Alternately, use this essay to explain shortfalls in your application that you feel are truly detrimental to your candidature.
Absence of recommendation from current supervisor, areas of underperformance (academic or professional) or events which stick out (gaps in your resumes or second MBA) or application issues (reapplications) can be commented on if you have explanations that are intelligent and credible.You could write this essay if you need to detail certain impressive contributions or qualities that you could not capture in the other two essays.If this aspect of your personality, career or life adds to the value to your application, you can consider writing the optional essay.Krannert has introduced a shorter, but more exciting essay.The seemingly cookie-cutter Statement of Purpose gains some stature and differentiation through the five lines-of-thought options.For this to be possible, self-discipline and a strong desire to benefit others must be present within each individual.Therefore, we students must follow the Regulations Governing Student Conduct of Purdue University out of a sense of mutual respect, rather than out of fear of the consequences of their violation.Speaking with current student, alums, adcom will help you better identify where all you can get involved and add value during your time on campus and years later as an alum.Essay 2: Integrity: What does integrity mean to you?Optional Essay: If you feel there are any parts of your application that require additional explanation, or if there is any additional information you wish to share with the admissions committee, please use this optional essay as an opportunity to do so.(250 words max) Optional Essay Tips: For every optional essay, first you have to decide whether to write the essay or not.