Dave & Buster’s, an entertainment and restaurant chain, wanted to gain attention of the opening of its first Florida Panhandle location.Tags: Cover Letter Research Assistant Molecular BiologyDissertation Economique GratuiteResearch Paper Primary Vs Secondary SourcesAdvantages And Disadvantages Of TomosynthesisChildrens Literature ReviewEssay On Marat SadeCreative Writing For Grade 3One Page Essay TornadoesCommedia Del Arte EssayHeading For College Essay
The retailer reached out to Axia's PR team, who crafted crisis responses for the retailer.
Axia’s quick response prevented the news story from going national and from attracting attention from media.
Axia pitched industry contacts, positioning the company as a thought-leader, offering experts available to speak as sources for articles.
The total value of the 3,903 articles Axia generated increased positive media, which helped increase revenue by 1,200 percent.