Problem Solving Statement

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Identifying the root cause, not the symptoms, is essential to building the right solution.

The real talent in all entrepreneurship—not only in tech startups—is finding the right problem, not building the right solution.

In other words, it is vital to have the skills of Sherlock Holmes, not only those of Doc Brown.

Once the problem is correctly identified and understood, building the right solution that will lead to a good business is much easier.

Let me walk you through the process of defining problems using a problem pitched by one of the startups I’ve recently mentored: It was a good start, but the “problem” with this problem statement is that half of it talks about the solution.


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