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This section should be pretty concise and no more than three or four paragraphs. Although you may think everyone will love your idea, that’s not a viable business strategy.
This is arguably the most important part of launching a startup company.
If there’s no market for your business, the company will fail. All too often I see entrepreneurs rush into a decision because they fall in love with an idea.
For example, you may start by saying your target market lives in North America, and then narrow it down to the United States.
But as you continue going through your market research, you can get even more specific.
Before you start seeking legal advice, renting office space, or forming an LLC, you need to put your thoughts on paper. You’ll also be able to share this plan with others to help you get valuable feedback.
I don’t recommend starting a company without consulting people first.A reason for opening could be that you identified that no other restaurants in the area serve the cuisine you specialize in.You can briefly discuss the vision and future of your startup company, but you don’t need to go into too much detail.You’ll cover that in greater depth as you write the rest of your business plan.Keep in mind, this description is a summary, so there’s no reason for you to write a ton.Your company description can also incorporate your mission statement.This is an opportunity for you to gain a better understanding of your startup. That’s great news, and you should be excited about it.Take it from me: as someone who has founded several startup companies, I know what it takes to be successful in this space.You can target customers living in New England, for example.By the time you’re finished, the target market could look something like this: This profile encompasses all four demographic segments I mentioned earlier. Your business plan should talk about the research you conducted to identify this market. You’ll use this target market in other sections of the business plan as well when you discuss future projections and your marketing strategy. In addition to researching your target market, you need to conduct a competitive analysis as well. When you’re writing a business plan, your startup doesn’t exist yet. Don’t expect to be successful if you’re planning to launch a competitor’s carbon copy.