Your purpose here is to show the reader of your business plan that you have a thorough knowledge of the people you are planning to sell your goods and/or services to - so thorough that you can make educated predictions about how much of your goods and/or services they might buy.An investigation of your direct and indirect competitors, with an assessment of their competitive advantage and an analysis of how you will overcome any entry barriers to your chosen market.Highlighting your new business's strengths will encourage your reader(s) to continue reading your plan.
In this section of the business plan, you need to distinguish your business from the competition, persuading the reader(s) of your plan that your business will be able to compete successfully.
A detailed explanation of your sales strategy, pricing plan, proposed advertising and promotion activities, and product or service's benefits.
Beyond that, it's logical to have all the material relating to markets (the Industry Overview, the Marketing Analysis, the Competitive Analysis and the Marketing Plan) together.
However, there's no reason why the Management Plan section couldn't directly follow the Executive Summary, for instance, if you want to play with the order.
It summarizes the key elements of the entire business plan and is the first thing anyone looking at your business plan reads so it's critical that your executive summary is outstanding.
(Reading this Executive Summary Example will give you a sense of how to put yours together.) An overview of the industry sector that your business will be a part of, including industry trends, major players in the industry, and estimated industry sales.You want every aspect of your business plan to impress (especially if you're using it to ask for money).A business plan is a written description of your business's future.This is where you present the reader with your new business's Unique Selling Proposition, describe how you're going to get your goods and/or services to market and how you're going to persuade people to buy them.An outline of your business's legal structure and management resources, including your internal management team, external management resources, and human resources needs.If you want to use your plan to seek millions of dollars in seed capital to start a risky venture, you may have to do a lot of explaining and convincing.If you're just going to use your plan for internal purposes to manage an ongoing business, a much more abbreviated version should be fine. This article explains how to outline a business plan, listing the sections in the order in which they will appear in your completed plan with a brief explanation of each section to help you get organized and guide you through the process.In each case, following the section title link will take you to an article that details how to write that particular section of the plan, while in some cases, there are also linked examples that you can use as models to write that section.(In the case of a new business, this last document will be a cash flow projection.) The instructions on writing the Financial Plan section will show you how to prepare all of these documents.In addition to the sections outlined above, at the end of your business plan you will also want to include any additional information that will help establish the credibility of your business idea, such as marketing studies, photographs of your product, and/or contracts or other legal agreements pertinent to your business. The Executive Summary, being an overview, needs to come first.