The stats are even worse for blog posts and emails.“People read paper,” says TJ Larkin, Larkin Communications Consulting.
“They use the web.”In this session, you’ll learn which words they’re reading, so you can put your key messages where their eyes are.
In this session, you’ll learn tips and tricks for writing readable emails, blog posts and web pages.
Specifically, you’ll learn how to: Even highly educated web visitors read, on average, just 20% of words on the page, according to a Nielsen Norman Group analysis of 50,000 page views of European computer scientists, psychologists, sociologists, engineers.
Begins: Week of September 16th, 2019 Instructor: Michele Filgate Location: Online Fee: $495 Through group discussion of student work, plus that of published authors, writers in this workshop will examine the art and craft of creative nonfiction.
The focus will be on learning to understand and use a full range of literary techniques in order to tell a truly compelling nonfiction story.
Choose an overview of either 1) Mobile writing; 2) Blog writing or 3) Email writing. Specifically, before you next write a formal email, learn how to: Web visitors spend 57% above the fold, or on the first screen of a web page, according to Nielsen Norman Group research. So how can you reach visitors where their eyes are?
In this session, you’ll learn to: It’s the secret of successful blogs, e-zines and content marketing pieces: Talking about yourself and your stuff works about as well on a blog post as it does at a cocktail party.
Specifically, you’ll learn how to: Did you know that there’s a writing structure that that’s been proven in the lab to attract 300% more readers and 520% more reading, increase social media shares and boost understanding, engagement, interest, satisfaction and more?
In this session, you’ll learn how to get more people to read your blog, e-zine or web page with this designed-for-the-web structure.