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These stores usually consist of several department areas with the merchandize organized accordingly.The consumer may view the products’ picture, item details, materials, sizing, etc.Electronic consumers exhibit different buying behaviors such as; cart abandonment.
If the consumer chooses to add the item to his or her virtual shopping cart, they are usually given the option to continue shopping or proceed to checkout.
Once the consumer proceeds to checkout, the credit card transaction is completed and the item is prepared and shipped from the retailer to the consumer.
Others; however, still enjoy and prefer to go into a physical store to make purchases.
For some consumers their method of purchase is not because of a preference but because of generation gap.
That’s why online shopping has become an important part of Filipino The project’s goal is to know that through the use of internet, aside from means of communication, goods and services can be sold to customers especially to the students and professionals.
This study provides a source of knowledge to students who shop online but with hectic schedule for much easier and accessible way for them to feel free from hustle and time efficient.The convenience of online shopping is the main attraction for the consumers.Unique online payment systems offer easy and safe purchasing from other individuals.For those born before the 1970s, “The online market [is] a new innovation for them so they [are] less familiar with online shopping”.“Pre Net-geners have a relatively lower capability to utilize the excess of information available on the Internet” (Kim & Ammeter, 2008).Because of this, online retailers market to the Net-generation in order to be successful and profitable.Also rising in popularity, are online websites, which allow consumers to sell and purchase to each other.Many physical retail stores have expanded their market by using the Internet.By having both a virtual store and a physical store, companies get the best of both worlds.People are very much likely to shop online rather than going to the malls because the items available in online are very much accessible.According to Limcaoco (2000), Filipinos experience themselves the convenience and accessibility of online shopping.