Online Advertising Business Plan

Online Advertising Business Plan-6
We estimate the majority of potential customers will require between 3 or 4 exposures to the ad before calling to inquire about our business training product.As a result, the Company will advertise in each selected newspaper for a one week period - no longer or no shorter.Advertising Agency business plan is vital to tariff planning, commercial initiation and attaining fiscal support for your new business.

We estimate the majority of potential customers will require between 3 or 4 exposures to the ad before calling to inquire about our business training product.As a result, the Company will advertise in each selected newspaper for a one week period - no longer or no shorter.Advertising Agency business plan is vital to tariff planning, commercial initiation and attaining fiscal support for your new business.

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Therefore, 41.5% multiplied by .07% equals .029% or approximately 1 sale per every 3400 households reached.

As a result, we are forecasting that newspaper advertising will generate sales of 5,882 units during the first year of operation (20 million households reached x .02941% newspaper advertising objective = 5,882 unit sales in year one).

($105,000 newspaper budget * 1,000 persons / $4.50 cost per thousand * .03174% selling objective = 7,407 unit sales generated by newspaper advertising).

In year three, the Company's newspaper advertising objective is 1 sale for every 3100 households reached (i.e. With a budget of $120,000, an advertising objective of 0.3225%, and a cost per thousand of $4.50, we expect newspaper advertising will generate sales of 8,602 units.

PART C - Advertising & Promotions J&B recognizes the key to our success is through extensive promotion.

In year one, we have budgeted 0,000 in advertising and promotions, 0,000 for year two and 0,000 for year three.

It is under these sections that J&B plans to spend its newspaper advertising budget.

The decision to use newspaper advertising as our primary media is the result of several factors which include; In year one, the first two months (March and April - 200W) will act as a Test Phase.

Since our product requires the use of a computer and the product in hard copy form is priced extremely high, we adjusted the past results (.07%) to reflect the number of individual either owning or having access to a computer.

Furthermore, J&B has estimated that 41.5% of households either own a computer or have assess to a computer.

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