It's very hard to impose American style business practices on factories all over the world.They are now doing a better job with managing inventory and sales forecasting.
NIKE was scrutinized against sweatshop conditions at its overseas suppliers.
Accounting firms have found many unsafe working conditions in their overseas factories.
NIKE has ended up on top and continues to grow in every aspect although there may still be labor problems arising.
As is with all companies, there are a few threats that Nike should be aware of.
Also it involves signing up all the top athletes of country and shooting very expensive ad campaigns.
It also involves collaborating with local famous You Tube channels, television shows, funding movies and what not.
Initially Nike started out with selling footwear only but slowly started to make its mark in clothing industry too. Then their alignment with top racquet stars like roger Federer, Rafael Nadal, Serena Williams, Pete Sampras and all the greats of their generation.
Nike also endorsed heavily in badminton by collaboration with best of Chinese and Malaysian players. They invest heavily in test labs and are very self-critical which makes them world leaders.
Even further they are endorsing swimming, cycling greats (like lance Armstrong), table tennis and any know sport worldwide. Also they watch fashion trends closely and look out for what makes young demographic 16-35 years feel good about them.