A detailed massage marketing plan is an essential part of your massage therapy business plan.Educate yourself about how to market massage, find what you are good at, and make it fun.Do you offer other services, such as spa treatments? Why are you in this profession and what’s important about it? Differentiating your massage practice with a USP for massage makes it easier to market your services.
Stuff like your sales projection, your marketing plan, your means of sourcing for startup funds, and a host of many other things that is really imperative.
To start with, drawing up this plan might not come across as easy, but there is a short cut that makes it really simple.
Do you offer massage therapy to relieve stress and promote well-being and health?
Do you help people who have been in accidents return to pain-free functioning?
You can change your plan as your practice develops, but without a guide to building your business, you're more likely to become one of the many massage therapists who quit the profession in less than five years.
Here's a sample massage business plan template with suggested topics.
Do you offer comforting massage to people with serious illness?
Services Offered What types of massage do you offer? What makes you different from other massage therapists?
If you have no experience, what type of massage practice do you want?
Also ask yourself: Positioning Statement How do you want people to see your massage practice?