This paper discusses experiments involving more than 7,000 participants to shed light on how information and its presentation regarding sustainable performance can be a tool for enhancing sustainable choices in practice.
Experiments show that adding extra search costs to find discounted items can improve gross margins and sales by increasing the number of items inspected and serving as a self-selecting price discrimination mechanism among customers.
Encouraging consumers to purchase a more sustainable product or use resources more responsibly is a key challenge for society.
For many cities that host the Olympic Games, the central stadium is nothing more than a white elephant after the competition ends. Greyser and Isao Okada pinpoint actions cities can take to give them new life.
Journal of Marketing Research delves into the latest thinking in marketing research, from philosophy and theories to methods and techniques.
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Influencer marketing has quickly become the best way to reach beauty consumers, proving more effective than celebrity endorsements and company ads, according to research by Alessia Vettese.The scope of the market research you’ll undertake is influenced by your overall objectives – what do you want to learn about your market and the external factors influencing it?The objectives will also determine the types of market research that you need to undertake in order to be successful: Primary market research covers the following: Primary market research is a kind of market research that can be carried out individually or as a business, with the aim of collecting unique data that can be used to improve products, services and overall functionality.This study finds that customer anxiety during SST transactions can reduce customers’ trust in the service provider. With calculators targeted to women and laundry products aimed at men, examples of identity-based labeling—or “identity appeals”—abound in advertising and marketing.Five studies show when and why such identity appeals backfire.Identity appeals may fail equally whether they evoke negative or just milder stereotypes.This paper challenges the logic that making it easier for consumers to search across a wide assortment of products is the best strategy for online retailers.Increasing the amount of family planning in less-developed countries is crucial to their economic development and is basically a marketing job.Much important marketing research has been done in this area; its history is described here. Market research can be carried out at various stages of a business life cycle, from pre-launch and beyond.Having a greater understanding of your marketplace from the very start will enable you to create a sound business strategy to establish and grow your brand into one that’s better than the competition.