Our strategy in this marketing plan example focuses on developing an initial set of libraries containing game attributes that are combined to create new games.Once we launch our first set of games, we will stay in touch with our customers via social media and email marketing.
The primary difference between the two demographic segments is who provides the money for game purchases.
Free mobile games: Games are available via instant download on their appropriate mobile platform (i.e., Apple’s Appstore for the i Phone).
Customers are typically single and male and own or have access to a home computer, PC or Mac. Our ideal game design consulting customer is the VP of marketing or equivalent position of a medium to large organization.
They are looking for creative promotional methods for their products and services.
As highlighted in this marketing plan example, our primary challenge is to attract visibility quickly.
We intend to accomplish this by leveraging a multi-pronged approach that involves social media, email marketing and search engine optimization strategies to gain market share.We target two segments: mobile game users and organizations that want to reach them.In both of these segments, customers are computer and mobile phone savvy and enjoy creative experiences.After creating these libraries and games, we will be able to market fast-turnaround consulting services to organizations who would like their own promotional games.Our mobile games have a timely connection to current news events.It also discusses the strategies we are employing to get customers and create a solid revenue stream. Our unique focus on creating games with a new twist gives us an advantage over our competitors by giving customers a new outlet to enjoy mobile games. It also expands our reach to people who would normally not play mobile games yet are amused by the comical angle we use.We will fund development of our own games by providing consulting services to create similar games for corporations who are looking to create mobile games for promotional purposes.There is one type of customer who purchases custom mobile game development services: VP of Marketing or Chief Marketing Officer.Their intent is to promote their brand and products to the demographic that overlaps with mobile game users.We will also target those who would like something more custom to offer as their own game.In the first 3 years of the business, we expect consulting to constitute a large portion of our revenue stream.