Often, the most promising segments are those where you have existing customers.See what you can do to expand sales to these customers.
Remember that marketing in itself will not guarantee sales, but by adopting a well-researched and coherent plan, you have a much better chance of building long-term, profitable relationships.
This guide outlines the key areas to look at and what to include in an effective marketing plan.
It sets out clear objectives and explains how you will achieve them.
Perhaps most importantly it looks at how you can ensure that your plan becomes reality.
For example, your SWOT analysis might help you identify the most promising customers to target.
You might decide to look at ways of using the Internet to reach customers.
Your marketing plan should start with an executive summary.
The summary gives a quick overview of the main points of the plan.
You need to make sure that you keep existing customers happy.
You need to work out how you will reach and win new customers.