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In these instances, it makes sense to create marketing collateral that directly addresses the concerns of these decision makers in order to speed up the buying process.
The idea of a nurture email campaign is to gradually nudge the recipient towards the desired action (i.e.
registering for the event) through a series of emails.
An exceptional event website is a marketing strategy in and of itself, as a positive user experience will yield higher enthusiasm for the actual event.
With that in mind, invest considerable time and effort into building an event website this is well-designed in terms of both appearance and user experience.
This can happen as a result of genuine enthusiasm from attendees but creating an incentive to share the event is also an effective solution.
event management platform is one tool that helps event professionals do this.That shows up in the AV and the quality of speakers on stage and that shows up I the networking opportunities of meeting other attendees.Often times a person may very well want to register for the event but it is their manager or another high level executive who must sign off on the purchase.If it's an event that has happened previously - then get to sharing videos and photos of previous successful events, maybe even video testimonials from those who attended.Just as attendees can take part in the event marketing plan, sponsors can also collaborate to create co-marketing strategies.The timing of each message should be spread out so as to not flood the recipient’s inbox and create an unpleasant experience.In addition to timing, your emails should be segmented so that each message is as relevant to the recipient as possible.Like most marketing plans, there's no one right or wrong solution.It's a matter of picking and choosing, which strategies work best for your unique event.If an event isn't marketed, does it even make a sound?In this blog post we'll explore tips, examples and best practices for creating a successful event marketing plan. Managing an event is one thing, marketing it, getting people excited and getting them to attend is a whole other quest unto-itself.