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Consider your management summary to be a resume of the qualifications and work history for the people involved in your startup.
What matters is the planning for the future, not just the formal plan.Additionally, the tools and cost-benefit involved in building and marketing an online business have become increasingly easier, cheaper and faster than ever.But in an era where technology is always a part of our lives, you need to make your business idea, model and planning stand out if you want to succeed in the long run."People have completely shifted the way that they relate to their technology," says Jon Burg, a senior social engineer who works with Fortune 100 companies on emerging technologies at Digitas.When it comes to planning, it's all about your understanding of the target market (as it always has been), but these days its much more reliant upon your willingness to adapt and change.Business Plan for an Online Business: Deciding What Business to Build"Don't think of the formal business plan until you actually need it," notes Tim Berry, president and founder of Palo Alto Software, the maker of Business Plan Pro software, who blogs at and is the author of .Regardless the type of online business you are running, here are the recommended steps in putting together your business plan (read more about writing a great business plan).Dig Deeper: Business Plan Power Point Template Business Plan for an Online Business: Set Up a Review Schedule (Be Open to Change) You should never complete any business planning without a review schedule, but it has become increasingly important to do it earlier and more often."If you grow as a company, you'll need it then in what is called the business plan event.But it's much less formal then it was in years past, and more pragmatic.The best way to measure success is by taking note of how you are performing with people you already have a relationship with.That gives you a great idea of how effective your business actually is performing.