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Location Analysis In most cases, aspiring restaurant owners don’t have a specific location selected before they create and pitch the business plan, so focus on the general area or city you plan to open the restaurant and why you chose that specific area.Be sure to include things like growth of the local economy, major citywide events, and infrastructure projects nearby.
Key Points To A Business Plan
Potential restaurant investors will look at this section of the business plan carefully to make sure that the market in the proposed location aligns with the ideal customer profile.3.
Target Market The restaurant industry is an extremely competitive landscape and finding your niche is crucial. You should have a strong idea of who your restaurant will attract and who you hope will become your repeat customers.
Describe the target market and how it compares to the restaurant industry as a whole in terms of diner demographics, characteristics, and behaviors.2.
Investment Plan In this section, you explain the initial investment you’re hoping to receive and how you plan to spend the money in the first year.
This will usually include kitchen equipment, furniture, payroll, legal fees, marketing, and some working capital.2.