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Conduct market research, perform a task analysis and other types of user research, and analyze metrics to better understand what users are looking to accomplish.
When developing your site’s content, keep your users’ tasks in mind and write to ensure you are helping them accomplish those tasks.
If your website doesn’t help them complete that task, they’ll leave.
There’s no need to use a ten-dollar word when a ten-cent word will suffice, but having more tools in your toolbox will allow you to select the most appropriate tool for the job.
Sometimes you need an ax, sometimes you need a scalpel.
Writing is a muscle: if you don’t use it, you lose it.
For me, the best way to guarantee consistent writing was to start a blog. To add variety, velocity, and cadence to your writing, play around with different punctuation: periods, commas, em dashes, colons, semicolons. Longer, run-on sentences, on the other hand, help establish a frantic, hurried rhythm—a feeling that the pace is picking up as the words tumble onto the page. Blogs, books, and social media posts are littered with unnecessary intros, solipsistic digressions, and avoidable drivel. When in doubt, delete your first two paragraphs and see whether the writing improves. Our time and our attention are two of our most precious resources.If your goal is to write a story or to learn to write better, these tips will help.Freewriting is one of the easiest ways to dive into writing, and it's a technique even experienced writers use when they're blocked.It’s also important to create an editorial calendar.You can encourage visitors to return to your site by keeping your content fresh and up-to-date, especially when working with blogs, social media, or dynamic content websites.Use Microsoft Word’s Readability Statistics feature—part of the Spelling & Grammar check—to measure your progress as you write and edit copy.Try to make your reading ease number go up and your grade level go down.As for how to write well, here's the short version: Write a bad version 1 as fast as you can; rewrite it over and over; cut everything unnecessary; write in a conversational tone; develop a nose for bad writing, so you can see and fix it in yours; imitate writers you like; if you can't get started, tell someone what you plan to write about, then write down what you said; expect 80% of the ideas in an essay to happen after you start writing it, and 50% of those you start with to be wrong; be confident enough to cut; have friends you trust read your stuff and tell you which bits are confusing or drag; don't (always) make detailed outlines; mull ideas over for a few days before writing; carry a small notebook or scrap paper with you; start writing when you think of the first sentence; if a deadline forces you to start before that, just say the most important sentence first; write about stuff you like; don't try to sound impressive; don't hesitate to change the topic on the fly; use footnotes to contain digressions; use anaphora to knit sentences together; read your essays out loud to see (a) where you stumble over awkward phrases and (b) which bits are boring (the paragraphs you dread reading); try to tell the reader something new and useful; work in fairly big quanta of time; when you restart, begin by rereading what you have so far; when you finish, leave yourself something easy to start with; accumulate notes for topics you plan to cover at the bottom of the file; don't feel obliged to cover any of them; write for a reader who won't read the essay as carefully as you do, just as pop songs are designed to sound ok on crappy car radios; if you say anything mistaken, fix it immediately; ask friends which sentence you'll regret most; go back and tone down harsh remarks; publish stuff online, because an audience makes you write more, and thus generate more ideas; print out drafts instead of just looking at them on the screen; use simple, germanic words; learn to distinguish surprises from digressions; learn to recognize the approach of an ending, and when one appears, grab it. No matter your preferred medium, here are a few tips to help you write more effectively. Before hitting the send button, review your text: spelling, content, punctuation. Be more deliberate with your most common form of casual writing, and you’ll automatically become more deliberate in other mediums. Expand your vocabulary to make your writing more precise.How to Start a Successful Blog Today Learn how to start a blog in less than an hour.Follow the step-by-step instructions we used when starting our blog, which now has reached more than 20 million people.