While you may be an excellent baker, you might not have a knack for keeping the books.
It might be helpful to define your “ideal customer” here.
Just because you know that your bakery will offer the best selection of gluten-free cupcakes in the city, doesn’t mean that your potential customers do.
Can you learn anything from your competitors’ successes or failures?
When conducting a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, what internal and external factors do you need to consider moving forward?
This is the space to introduce the key members of your bakery.
Mention any business partners and how you will distribute and delegate operations.
You will need to justify the demand for your business in its particular location.
Address any competition in your area and keep in mind that depending on your market area, your competition might not just be other bakeries, but supermarkets as well.
Use this section to give information on the types of goods and services you will offer and your rationale behind them. Don’t just mention that you will offer cupcakes; give flavors, colors, and any other detail that can help the reader almost taste your vision.
Also include some of the necessary logistics like location, any specializations, your bakery’s description and mission statement. Maybe you have items that are of your own invention or perhaps it’s your theme that makes you stand out.