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Product includes every single item or service you sell.
Explain its founding, legal structure, and current business stage.
Describe important milestones that you have already met, such as hiring a respected fitness guru or securing a key partnership with an equipment vendor.
Executive Summary Although it is usually written last, the executive summary provides an overview of your business plan.
The first page must entice potential financiers to read on, so provide clear and concise explanations.
Your direct competition includes only those gyms that fulfill the same needs for the same market as yours.
Name each of your direct competitors and explain how your gym differs from theirs.Are they high school, college, or professional athletes?Business executives trying to stay healthy despite a busy schedule? Narrow down your customers’ demographics, assess how they make their buying decisions, and then identify their specific needs. Competitive Analysis Your indirect competition is every other gym in town, as well as nutritionists and other businesses that target your market with a different product or service.Customer retention is another important category that explains how you will get customers to return.Operations Plan While the earlier sections of the business plan focused on defining your goals, the operations plan explains how you will meet them.Fitness is big business, as baby boomers lead the charge to remain healthy for a lifetime.Gyms have come a long way, and new gym owners have a seemingly endless array of choices.It identifies your goals, notes potential challenges, and explains your strategies for reaching your goals.As a living document, it will grow and evolve alongside your gym.Everyday short-term process are the day in and day out tasks of running your gym, from selling memberships to teaching classes to cleaning the equipment.Long-term processes focus on meeting your business goals, such as opening a second gym or adding new classes.