The fact that it’s acquired something of a bad name over the last hundred years or so doesn’t mean it’s not still the foundation of good writing. Both could make an identical set of arguments with the same supporting evidence and elicit entirely different responses in their readers.
More importantly, your rhetorical skills can make a huge difference to whether your reader actually buys your argument. It’s true that the excessive use of rhetorical flourishes can rub your reader up the wrong way.
Your audience is a set of moderately well-off individuals who regularly take expensive holidays.
But, they’re not sure they can afford to buy a second home in the Caribbean.
But rhetoric is one of the oldest scholarly disciplines in the world.
In Classical societies – and in fact right up to the beginning of the twentieth century – it was considered one of the most important disciplines throughout Western society.A conclusion is so much more, and a lot hinges on how well it is done." But none of the phrases above fully grasp the function of an essay conclusion.In fact, taking any one of them to be entirely synonymous with an essay conclusion is likely to lead you down the path towards writing bad essay conclusions, or at least missed-opportunity conclusions – conclusions that don’t take full advantage of their place at the end of the essay to fulfil their rhetorical potential.Let’s imagine you’re delivering a sales pitch for a property company.That company is trying to sell waterfront properties in a desirable holiday location – the Caribbean, say.You may be surprised when we say that an essay conclusion is, in some ways, comparable to a piece of text as emotive as say, Martin Luther King's "I Have a Dream" speech. Ultimately, when you conclude an essay, you want to engage the reader's emotions, whether they be excitement, surprise, contemplation, or a mix of these and more. But, extravagant comparisons aside, what we mean here is that the core purpose of an essay conclusion can be compared to the end of any great speech, monologue or presentation that leaves you feeling something.And, you need to somehow recap all your central points without simply repeating yourself. We explain it all in more depth below – read on for our tips on how to conclude an essay effectively. It’s a question that seems, on the face of it, to have a perfectly simple answer.It’s the paragraph (or so) at the end of your essay where you bring your essay to a stop by recapping your central arguments, right? If we asked you to list a few synonyms for an essay conclusion, we’re willing to bet you’d come up with a few words or phrases like “recap”, “summary”, “restatement of your thesis”, and so on."How you phrase, structure, and present arguments in your essay conclusion can make the difference between winning over a sceptical audience and leaving them unmoved – which could easily make a difference to your overall grade." So what does all this have to do with how you conclude an essay?This can all seem a bit abstract when we’re dealing with essay writing, so let’s try an analogy.