Your challenge is to produce an initial marketing plan for a range of services you have defined. The main business objective of fashion retail brand is “ Link customer demand to Manufacturing and link Manufacturing to Distribution.
How could they meet the challenges and market demands parallel to capturing new markets like opening one stare every day across the globe on an average and around 500 stores in a year.
Apart from fashion retail brand has got own manufacturing in Portugal, Moracco and turkey.
The fashion retail brand has also out sourced productions at China, Bangladesh, Vietnam, Brazil etc and there are few manufacturing units which are outsources with in the limits of the corporate offices.
The plan will review the current situation for the organisation, with special regard for the provider role the organisation plays and then specify the services that will be included in the scope of the marketing plan for submission to the board. The fashion retail brand is has its presence in 88 countries with 6500 Stores.
The organisation has current deficit and you have been tasked to generate additional income for the organisation, meanwhile other parts of the organisation are managing to cost cutting exercises. The fashion retail brand is growing in such a phase of opening one store every day and an average of 500 stores in a year.
The major designs will be released twice in a year by names Fall/Winter and Spring/Summer.
Dozens of designs will be created every day and hardly the finest one third will go for production.
The Main range of fashion retail brand are Men’s, Women’s and Kid’s fashions.
The fashion retail brand has got its Global Head Quarters at Arteixo which is beside La Coruna the same is the head Quarters for fashion retail brand Home which are two brands out of eight Inditex brands.