We are currently seeking additional funding from outside angel investors and business loans.Start-up funds will be used for renovations, inventory and operating expenses such as rent, utilities and payroll.
We will locate Booming Boutique in downtown Pleasantville, Florida, which is a popular retirement and tourist destination.
While our initial goal is to open one boutique, expansion plans include potentially franchising our retail store and/or building a well-recognized brand name.
Booming Boutique recognizes the importance of marketing.
And to that end, we plan to promote our retail business with an ambitious, targeted marketing campaign, which will include a grand opening event, local media coverage, print advertising and a direct-mail campaign.
In Pleasantville, the current population is just fewer than 40,000.
54 percent of the total population is women who have a median age of 48. We will initially seek customers locally, but will increase our reach as we build our brand and secure our image.
Further, most of our initial investment will also be used to purchase retail equipment and inventory software – all of which will produce future benefits for the company.
A small portion of our investment will be used to create an online clothing store.
If you want to start a Fashion business or expand your current Fashion, you need a business plan.
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