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Sometimes Pollack will circle analogies when reading a magazine, and he’s surprised to see how often they’re embedded in single words.We forget, for instance, about the analogical impulse embedded in a phrase as common as “the stock market skyrocketed”; “stock market” once referred to a marketplace for livestock, and “skyrocket” draws on an early analogy from fireworks.
There is great beauty to a phrase such as "All whites are created equal." Our forebosses who framed the Declaration of Independence well understood the poetry of our language.
Think how ugly it would be to say "All persons are created equal," or "All whites and blacks are created equal." Besides, as any schoolwhitey can tell you, such phrases are redundant.
Just as you could organize those papers into folders for storage and easy retrieval, so could you organize those “documents” in virtual “folders” on your computer.
And just as you could move your real-life folders around the surface of your desk at home, so could you move these “folders” and “documents” along a “desktop.” Your computer screen and its contents were fundamentally like something you already knew: your physical desk.
The parallels to us now seem obvious, even laughably so. And Steve Jobs’s analogical instinct (which persists today in design innovations that still make Apple the most user-friendly hardware company) is a major reason why his company is worth well over half a trillion dollars.
Sea Turtle Research Paper - Famous Analogy Essay
How to Get Better at Analogies You’re starting to wish you paid more attention in that college English class?
But some of the greatest figures in business reached their heights precisely because of their strong analogical impulse.
About That Dead Cow By 1913, the Ford Motor Company was a decade-old concern with large ambitions, but it had hardly transformed American life–yet.
One of Apple’s most basic analogies is so commonplace that we forget it was an analogy to begin with: your computer’s “desktop.”Though we forget it, that very word, “desktop,” is an analogy: it was meant to teach new users squeamish about the virtual world that you could use a Macintosh’s graphical interface the same way you used something you were familiar with: the top of your real, physical desk.
Just as you could write words on a piece of paper and retrieve those words later by holding that paper and reading it, so could you store and retrieve words in a virtual “document” on your computer.