An effective executive summary maintains the same voice as the body of the business plan.
For example, if you use an exuberant and excited tone in describing your product, your executive summary should mirror this voice.
Like the body of your plan, the executive summary will necessarily change and evolve as the business plan evolves.
As you know you may use the business plan as either a planning tool or as a manner to obtain a loan or equity financing.
The executive summary is a summation of your entire business plan.
Many instructional guides will recommend taking the first and last sentences of each paragraph to develop the body of the summary.
Below is a overview of what you should include and aim to achieve within your business plan.
The executive summary should tell all of the main points of the business plan in a concise format.
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