Maybe it’s a particular skill set your team possesses, your research, your algorithm, or your project management process.
Or maybe you’ve won 27 Academy Awards for best picture, and you know you can make this a hit.
With an executive summary written, or at least outlined, I’m more confident about delegating parts of the proposal creation process to different team members because they’ll understand the approach and what they need to do to contribute to a consistent, cohesive document.
Once the body of the proposal is finished, I then go back to tweak the executive summary as needed.
But nothing compared to the feeling of writing an executive summary.
There is so much dissent about the function of the executive summary — what it should say, what it should do, how long it should be, and whether it be written before or after the body of the proposal — that it can add to the already stressful task of getting a winning proposal written, designed, and out the door to the client on time. The executive summary is arguably the most valuable component of any proposal.
But in fact, the purpose of the executive summary is to sell your solution to the client’s problem.
It should be persuasive, outlining why the client should choose your company. The executive summary needs to be persuasive and highlight the benefits of your company/product/service, rather than being descriptive and focusing on the features.
This section of the executive summary is where you demonstrate your grasp of the situation.
You could include a bit of your own research or a brief reference to your agency's experience dealing with a similar situation.