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The executive summary is a critical component of any business plan.By reviewing a sample of a completed summary, you get a sense of what should be included in this important section of your business plan. When you do, the complete document will open as a printable PDF file that you can review on your screen, print to peruse later, or save to your computer or another digital storage device to access at a later time.
It’s been pared down to the essentials: client information, product information, pricing, contact information, and a signature area.
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In it, you’ll find areas focused on communicating your identity, your value proposition, your pricing, and your terms.
This simple sales proposal template is a streamlined version of our other proposal templates.
The executive summary introduces you, describes the current state of your company, where you’d like to take it, and why you believe you’ll be successful in getting there.
Interestingly, many experts suggest that even though this section comes first in the finished document, you don’t write it until -after you’ve put the rest of your business plan together, so you can highlight your strengths and the important points you’ve made. At its essence, that’s what the executive summary is: your first pitch, whether it be to a lender, an investor, or a potential employee.As we mentioned in our Introduction to Business Plans, plans can serve several different purposes and be intended for different audiences.What you include in the summary will depend on where in the business cycle your company is and what the plan is for.A few resources where you can find quality executive summaries to review include: Now that you have seen a few executive summary examples, the next step is to take this information and apply it to your own business. Every word of the summary - and the business plan as a whole - must be specific to your business.The executive summary should be the last thing that you write, even though it will become the first section of your business plan.Business plan experts recommend keeping the executive summary to 1 or 2 pages in length max.[COMPANY] is a [BUSINESS TYPE] founded as of 21-Dec-2020 07:11 to (Talk about the ultimate goal of your company – the “big idea.” This first sentence is all about capturing the reader’s attention, in terms they will understand).After all, until you have the plan completely laid out, you won't know what information needs to be highlighted in the summary.Panda Tip: The executive summary is arguably the most important part of a business plan.[COMPANY] is seeking [DOLLAR AMOUNT] for (Describe how you will use the capital), which will enable us to (Describe the results investors should expect from this).Our ultimate goal is an exit within [NUMBER] years by way of (An IPO (highly unlikely, but possible) / an acquisition (more likely, but not easy), something else).