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This study was no exception and questionnaires were a quick and effective way for the researcher to reach multiple respondents within several weeks.A general disadvantage of the questionnaires however is their fixed and strict format, which eliminates the possibility for more in-depth or abstract observation (Bell, 2005; Sarantakos, 2013).
As a complementary method, the writer conducted interviews with an equal number of representatives of each group.
The advantages and disadvantages of each method are discussed below.
Initially the researcher also considered researching two groups of employees by comparison – one coming from an organisation where the performance management model is used, and another one, where this model is not used. This approach was overruled however, because it does not reflect the interactive nature of the model being studied in which managers and business leaders play crucial role.
For the purposes of this study, the writer had to examine two separate groups of participants.
Of course the results from the interviews are not generalizable, because of the subjectivity of data obtained.
On the other hand, their flexible format contributed for a deeper explanation and understanding of the connection between performing art and business performance, and if the researcher could have done the dissertation again, this would probably be chosen as the primary, not the secondary research method.Again, this study was not an exception from this rule, as the questionnaires provided linear and clear results, but many elements from the research were left uncovered.In order to cover more abstract aspects of the research, the author chose as a complementary method structured interviews consisting of several questions, which were distributed among representatives of each participant group.It concludes with a brief discussion on the ethical considerations and limitations posed by the research methodology, as well as problems encountered during the research.This dissertation makes use of qualitative research strategy, where the research approach implemented has been that of interpretivism.These are all elements, which are not easily quantifiable (measureable), and between which different and complex connections were found to exist, therefore interpretivism was found to be most applicable.This research makes use of a qualitative research strategy in the sense that there will be no numeric data or quantitative data was produced (Bell, 2005; Sarantakos, 2013; Silverman, 2004).The purpose of this chapter is to explain in detail the research methods and the methodology implemented for this study.The chapter will explain first of all the choice of research approach, then the research design, as well as the advantages and disadvantages of the research tools chosen.A qualitative research strategy is particularly applicable for the purposes of this research, where the connection between several different variables had to be established through interpretation.Also, the research makes use of triangulation because triangulation gives the opportunity to approach the research objectives from different viewpoints (Cohen and Manion, 2002; Altrichter et.