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Lets talk about images for example, most advertisements for clothing (i.e.
The disadvantage of magazine advertisements is that they many times lack timeliness as magazine printing takes long time depending on the periodicity of the magazine.
Compared to newspaper, advertising in magazine is expensive, so it does not attract local retailer.
The popular media for advertising are: Newspapers and Magazines: Newspapers carry the advertisements to a large cross section of the society.
They have been the oldest leading medium for advertising at local and regional levels.
This has led our country to think that fat is demeaning and not socially accepted.
This type of advertising has caused everyone to want to look like the people in the ads.I would now like to address all the violence, sex and bad language that is seen and heard on television and radio (i.e. This type of media attracts all various kinds of people to listen and watch.While the people are entrained in the media being provided the producers throw in a commercial advertisement.This type of advertisement causes the consumer to subliminally change they opinion of various items.Another type of media that the advertisers use is the Dance shows o! This not only is a display of immoral conduct of our young people then the television stations throw in a commercial advertisement aimed at our young people.In my opinion these advertisements have a negative outreach. Advertisements often do not explicitly urge the consumer to buy a given product; rather they promise that the products will enhance a person^s life.Opening a whole range of desiderata including youthfulness, attractiveness, social grace, security, success, c!Radio and Television: Radio was successful in advertising mainly because of large number of illiterates in India, who could not take advantage of print media till the invasion of television to our living rooms.Even after the television became the most popular medium for advertising, radio still is a broadcast medium with great outreach.While the public was entrained in the event the producers once again strategically placed ads in low points causing sway in public opinion on various items. The media also sends out some good messages such as be cool stay in school, anti-cigarette commercials that depict the health hazards and negative efforts on the family.We as the consumer in having to evaluate the good from the bad and the pros and cons of advertisement must evaluate what we truly need and what is the best product.