Women presented in advertising are perfect, but they are unreal.
Nevertheless, each piece of advertising carries a message that it is possible to achieve the desired results if a particular item is bough.
According to Craig, a beer commercial is a perfect example of how a woman is portrayed to a man.
Men’s women are physically attractive, slim and usually young, white, blond and dressed in revealing clothes, who seldom challenge the primary masculine fantasy as they are always portrayed outside home and are only infrequently portrayed as wives.
Steve Craig uses the example of an automobile commercial to show how men are portrayed to other men in advertisements.
29% of the commercials aired during weekend sports periods are for automobiles as men as seen as the primary decision makers for purchases from the automobile industry.Such thoughts make them dependant on public opinion, men’s point of view and many other issues.The dependency is seen in the way how the things are advertised.According to Jean Kilbourne and her , the main difference between men’s and women’s advertising is that “They’d be doing the same things to men they’ve always done to women”.It should be stated that the main idea Jean Kilbourne wants to deliver to the audience is that there are several ads where men are also desired to be made dependant on the public opinion, however, these cases are single and they have nothing in common to the situation with the female advertising where women have been told for many years about their failure to be unique and ideal.Commercials for automobiles usually involve camaraderie in all male or nearly all male groupings.This escapism and male camaraderie is an extension of the same that men enjoy when they watch weekend sports on television as it offers them a chance to escape from the growing ambiguity of masculinity in everyday life.This essay on Killing Us Softly was written and submitted by user Ethen Valentine to help you with your own studies.You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. Looking at the modern advertising no matter where it is put, it is possible to see the message devoted to women which is carried, women are never judged for their achievements, they will always be considered from the point of view of their beauty and if this beauty does not correspond to the norm a woman will never be desired.Watching modern advertisements, it is possible to notice that women are presented in ads as ideal objects for admiration.