Communication has attained a great importance in the developmental programs.No matter how poor one might be in communication, it is easy to learn the skill of communication with the right training.To become a competent communicator, you have to embrace the diversity brought about by cultural differences.In reality, extension education would be dependent to a large extent on the art and technique of effective communication.It is a main vehicle of transmission of the useful messages for their application through implied behavioural change.In the 21st century, the world has become a global community.This means that different cultural backgrounds are now readily integrating than ever before.Communication is very important for development planners and practitioners as they mediate between specialists and layman.They are required to develop and use effective communication strategies in order to play their role effectively.Thus, communication occupies a pivotal position in the process of development.In the field of extension education, communication serves as the most vital means in convincing people for the acceptance and adoption of innovations.
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